How to Test Email Bounces
Test email bounces are inevitable, but there are some things you can do to reduce them. First and foremost, make sure that your list hygiene is on point. Using a validated email verification service like Kickbox is a great way to ensure that your list is clean and healthy. It will also help to eliminate hard bounces caused by typos, inactive accounts, and fake signups. Additionally, making sure that your forms are set up to use a double opt-in will prevent the collection of invalid addresses.
Maximizing Email Performance: Testing for Email Bounces
Another important thing to do is to monitor your bounce rates regularly. If you notice a spike in your bounce rate, it may be a sign that your email is being marked as spam by recipients or that you have been added to a blocklist. A good email marketing tool will include a deliverability monitoring feature that can send you alerts via email or Slack when your bounce rates increase significantly.
Besides the above tips, it’s important to monitor your overall bounce rate and check your deliverability metrics on a regular basis. Choosing a ESP with a high deliverability score and implementing SPF, DKIM, and DMARC will give you the best chance of having your emails delivered to the inbox. You can also improve your deliverability by keeping the emails you send relevant, timely, and engaging to your subscribers. That way, your subscribers are more likely to interact with your content and respond positively to your emails.